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How Booth Improved its Carbon Credit Portfolio while Meeting Climate Certifications

Booth, a certified Climate Label, 1% for the Planet, and B Corp building teams in 120+ countries, shares how certifications guide its climate work and why it switched to CNaught.

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About Booth

Booth is a people-first managed outsourcing and talent solutions company that helps businesses build global teams, with talent hubs in the Philippines and Colombia and hiring in 120+ countries. Founders Jamie and Carmen Booth started the company in 2013 to help businesses scale sustainably and ethically. Its slogan is “Growth without Compromise,” and impact and sustainability are among its core pillars.

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Booth has been a member of 1% for the Planet since 2019 and has held the Climate Label since 2021. In 2025, it became a certified B Corporation.

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“When Carmen and I started Booth, we wanted to show that a company could grow quickly without cutting corners on how it treats people or the planet. That’s what ‘Growth Without Compromise’ means to us. Using the business for good has been part of the plan since day one, and as we’ve grown, our team and our clients have come to expect it from us.”

– Jamie Booth, Co-Founder, Booth

 

Image courtesy of Booth

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How it started: a founder-led commitment

Sustainability has been a priority for Booth since Jamie and Carmen Booth founded the company. When Peak Design, a Booth client, 1% for the Planet member and Climate Label holder, introduced the team to both programs, it gave that commitment a framework to build on. Booth’s strategy has grown since then, and in 2025 the company earned B Corp certification.

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Booth also funds grassroots organizations in the Philippines, including ARK Solves, which works on food security in remote regions, and MAD Earth. As a people-first outsourcing company, it’s important that Booth prioritizes programs that are community-led.

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Using certifications as frameworks

Booth uses the requirements of B Corp, 1% for the Planet, and the Climate Label to shape its own sustainability framework. Each certification serves a different purpose. The Climate Label guides how Booth measures and addresses emissions, while B Corp sets the standard for how Booth treats its own team. When the team finds a gap against any of these standards, it updates its policies and the way it works to close it.

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Reducing where possible

Before purchasing RECs and carbon credits, Booth works to reduce its own footprint:

  • Office electricity: Switched all office lighting to LEDs
  • Physical swag: Replaced disposable swag with reusable or digital options, prioritizing Change Climate brands, and converted 20% of employee onboarding kits to digital redemption points
  • Waste and recycling: Launched a waste and recycling program with a goal of a 5% recycling rate for general office waste

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Addressing remaining emissions

Where reductions aren’t yet possible, Booth addresses its remaining footprint with Renewable Energy Credits (RECs) and carbon credits. In 2026, Booth added RECs to its program for the first time, addressing 750 MWh of electricity consumption along with 1,741 tonnes of emissions with carbon credits, all through CNaught. The carbon credit portfolio supports four projects around the world, including a regenerative farming project in India and an orphaned oil well plugging project in Louisiana. That’s the equivalent of planting 28,777 trees or avoiding 4,325 flights between LA and New York.

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Why CNaught

Prior to working with CNaught, Booth bought carbon credits from a single project through a vendor that had been recommended to them, and that met both its Climate Label and 1% for the Planet requirements. The credits were registered with Verra, but Booth didn’t receive any due diligence information or project updates after purchase, so the team had no visibility into quality concerns the project carried. In 2026, 1% for the Planet expanded its partner options, which let Booth switch to a higher-quality provider while still meeting both certifications’ requirements through one vendor.

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Booth chose to switch to CNaught for its REC and carbon credit purchases for a few reasons:

  • Diversified credits: Booth’s first purchase through CNaught supports four projects, up from one
  • Transparent diligence: Every project is highly rated by at least one third-party rating agency, and each project page in the CNaught dashboard shows those ratings alongside CNaught’s own diligence review
  • Project updates after purchase: CNaught’s science team monitors projects and shares news, giving Booth real stories to tell about the work it funds
  • Reports for its certifications: Booth uses CNaught’s purchase, fulfillment, and impact reports to meet its Climate Label and 1% for the Planet requirements
  • One provider: Booth buys and manages both its RECs and carbon credits in one platform

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“Before switching to CNaught, we’d bought credits from a project we didn’t realize carried quality risks. Now, with CNaught’s diligence behind our purchases, we’ve improved the quality of our projects and spread our investment across four of them. I was also impressed by how much information CNaught shared about the projects’ community work, which is really important for us to tell that story as a people-first company.”

– Michelle Malonzo, Director of Impact & Sustainability, Booth

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What Booth has seen so far

Booth sees the effects of its sustainability work in both hiring and client relationships. New hires often cite it as one reason they wanted to join, and current employees regularly ask how they can get involved. The work also adds client value, coming up in RFPs and quarterly business reviews.

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Looking Ahead

Booth plans to expand its program beyond the Philippines and Colombia and bring its clients and employees further into the work. Its long-term goal is net zero. As a service company, Booth expects RECs and carbon credits to remain a large part of how it gets there, alongside continued reductions in its own emissions.

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Ready to Take Action?

If your company is working toward Climate Label or 1% for the Planet requirements, or you’d like to see which projects have passed our diligence review, talk to our team.

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